By Samuel Scott

Say that on an average day, 10,000 people enter a specific Walmart in the US or a Tesco in the UK. Except in the case of highly targeted direct response campaigns, the company’s marketers will never know exactly why each of them decided to go to that location at that particular time.

The digital marketing world will soon find itself dealing with that same issue as people become less and less likely to know precisely why a particular person arrived at a website – or even if it was a flesh-and-blood human being at all. Digital platforms have created Read full story ›

Source: The Drum