By Minda Smiley

Fast-food chain Wendy’s is taking its “fresh, never frozen” hamburgers to football fans across the country this year via a college tailgate tour that will span 12 games this season.

In partnership with experiential marketing agency IMG Live, Wendy’s will kick off the tour on Sept. 3 when UCLA takes on Texas A&M at the Rose Bowl. It will end the 12-game tour at the University of Michigan on Nov. 25 when the school plays Ohio State.

At each stop, Wendy’s will unveil a customized 18-wheeler that includes a patio, roof-top party deck, indoor lounge and 14-foot Read full story ›

Source: The Drum