By Ayesha Salim

Most marketers are confident the rise of artificial intelligence (AI) will not impact creative functions, according to research by The Drum, in association with social media analytics platform Sysomos.

While over half of the marketers surveyed (61%) believe the integration of AI will result in a loss of jobs, almost two-thirds (63%) feel confident creative jobs will prove to be resistant to the threat of automation.

But when asked about specific business areas marketers do not want AI to handle, creative briefs (43%) and recruitment (37%) came out on top.

The findings come from The Drum Market Insight Report – Artificial Read full story ›

Source: The Drum