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Airbnb waives Houston fees after Hurricane Harvey but ‘Floating World’ marketing email touches a nerve

on Aug 29, 2017 | 0 comments

By John McCarthy

Airbnb is up a creek without a paddle after an email marketing campaign promoting a “Floating World” accomodation came across as insensitive in light of Hurricane Harvey’s onslaught of Texas.

As much of Houston and the surrounding area remains submerged by unprecedented rainfall, the natural disaster has resulted in nine confirmed deaths at the time of publication.

Airbnb is one brand helping to ease the plight of the local populace, seeing as some 30,000 people are estimated to be without shelter after the disaster. The company has waived its service fee as homeowners queue to list their properties one the Read full story ›

Source: The Drum