By Kyle O'Brien

Outdoor brand 37.5 Technology has opened a remote pop-up shop 300 feet up on the side of a cliff in Colorado to cater to climbers on the go.

The Cliffside Shop was opened by materials maker Cocona Inc, which makes the 37.5 Technology fabric, which is found in performance brand products like Carhartt, Tommy Bahama, Katusha, Mission, Bauer, Kenneth Cole, Babolat and others.

“For more than a decade, we’ve gone to the ends of the earth to create performance-enhancing materials for athletes,” said Jeff Bowman, chief executive officer at Cocona Inc, “but now we’ve gone to the ends of the Read full story ›

Source: The Drum