Instant messaging has out-innovated both video and email services in the field of marketing messaging, according to research released by Adobe.
The Consumer Email Report, which involved 1,007 respondents in the US, 1,000 in the UK and 3,028 across Europe, assessed the role of email communications and the platforms threatening its dominance.
Instant messaging was the preferred brand messaging tool for 31% of those in the UK, 28% in the US and 29% across Europe, however the improvement of spam filters rated as the strongest innovation in email across all three groups.
However, almost two thirds of Read full story ›
Source: The Drum
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