The incessant grind of brands trying to copyright the shapes and colors of their products continues with Cheerios the latest to fail in securing a trademark on its specific shade of yellow.
The US trademark court office has called an end to the brand’s two-year crusade to hamstring cereal rivals by monopolizing yellow and, therefore, restricting them from using it. The General Mills brand argued that “consumers have come to identify the color yellow” on Cheerios, an assertion the court did not agree with.
To grant the trademark, Cheerios “must show that in the minds of the public, Read full story ›
Source: The Drum
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