By Sean Larkin

Facebook-owned WhatsApp has launched a pilot that will let businesses communicate with the messaging service’s one billion daily users, with reports suggesting it will launch a dedicated app for small-to-medium businesses (SMB).

More than three years have passed since Facebook agreed to purchase the messaging service for $19bn, and it has now given the first clear indication about how it intends to monetize WhatsApp, with the launch of a verified business accounts program.

The scheme was announced in a blog post (see below) with the pilot currently limited to a small number of SMBs, although no details related to paid-for Read full story ›

Source: The Drum