By Laurence Green

In the wake of 101’s sale to MullenLowe Group, Creature’s Dan Cullen-Shute was quick to express his disappointment that another ‘indie’ had been snaffled so soon after Lucky Generals.

As one of the protagonists of that deal, and someone racing towards the new opportunities it brings our people and clients, I thought it only right to offer an alternative point of view on Dan’s somewhat binary ‘indie=good; network (or other owner) =bad’ perspective.

There’s a bit of “Well, he would say that, wouldn’t he?” about both our positions, I’ll admit. And I suspect much we’ll agree on Read full story ›

Source: The Drum