Channel 4‘s debut of the Great British Bake Off pulled in more than double the ratings creative chief Jay Hunt predicted last week with 6.5 million average viewers – the broadcaster’s biggest overnight performance in five years.
What’s more, the return of the popular baking format marks the largest share of young audiences the broadcaster has had for a show in over a decade.
The show, now on its eight series, peaked with 7.7 million viewers and a 34.6% share of audience. It was the most popular programme in the 8 to 9.15pm slot for all viewers.
It pulled in Channel Read full story ›
Source: The Drum
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