By Danielle Long

De Beers plans to invest more than $140m in marketing this year in a bid to win over Chinese and Indian millennials.

The marketing investment marks the company’s biggest advertising spend since 2008 and reflects the shifting popularity of diamonds in the key markets of China, India and the US.

While the US remains the biggest market for diamonds, accounting for more than half of the world’s purchases, the China and India markets have both contracted in recent years.

Stephen Lussier, executive vice president of marketing at De Beers Group, said the company had experienced its highest consumer expenditure on diamond Read full story ›

Source: The Drum