The likes of MediaCom, FCB Inferno, AMV BBDO, Google and Channel 4 have come together to support the #SoWhiteProject‘s latest campaign, #SummerSoWhite, which aims to prove to the marketing industry that ‘diversity is not just for Christmas and Easter’ through a series of original inclusive imagery.
The photos, which were shot by Helen Marsden and feature models provided by talent agency Looks Like Me, depict children and teenagers enjoying a summer holiday. Aligning with the #SoWhiteProject’s goals, the imagery aims to capture a more accurate representation of what real life looks like for BAME families and communities
“It is critical Read full story ›
Source: The Drum
Industry News
