Europe’s largest broadcaster RTL Group has announced it will take full ownership of video outfit SpotX, as it looks to adtech to diversify its revenue amid a “challenging” TV ad market.
RTL Group today (August 30) announced its latest quarterly results, with group revenue up 8.8% year-over-year in the second quarter, and 3.5% in the first half of the year. Its leadership cited “challenging” developments in advertising markets across its footprint, which includes 10 countries across Europe – a “clear signal” to accelerate its strategy execution.
This strategy includes taking full ownership of SpotX, having <a target=_blank Read full story ›
Source: The Drum
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