Despite the likes of Unilever and Procter & Gamble slashing advertising budgets, FMCG brands are expected to invest 28% more in mobile advertising this year in the UK than they did in 2016.
Overall, FMCG and consumer brands will spend 11% more on digital ads in 2017 than they did last year, according to eMarketer’s inaugural cross-industry UK ad spend report. Total mobile spend for this category is forecast to hit just shy of £1bn.
The study follows on from Unilever – which owns the likes of Dove and Lynx – deciding to run 30% fewer ads as part of a Read full story ›
Source: The Drum
Industry News
