By Ayesha Salim

The Drum, in association with Criteo, will host a webinar exploring how marketers can start solidifying their marketing plans for the Christmas season early to prepare for the chaotic times ahead.

The webinar, Christmas omnichannel planning: 12 tips to enlighten this festive season, taking place on 3 October, will examine how marketers can take advantage of mobile conversion opportunities and reach shoppers in more effective ways.

As shopper behaviour changes, brands need to do more to come up with effective consumer strategies. Consumer goods company Unilever is changing the way it monitors shoppers by focusing on their behaviour, <a target=_blank href="http://www.thedrum.com/news/2016/11/18/how-behavioural-insights-and-cardboard-boxes-are-core-pillars-unilever-s-shopper" Read full story ›

Source: The Drum