Diesel has selected Publicis Italia as its new global marketing agency less than a year after handing the business to Anomaly Amsterdam.
The Drum understands that there was no competitive pitch process.
Publicis Italia, which is led by Publicis Worldwide’s global chief creative officer Bruno Bertelli, was appointed after the agency worked with the brand on a project at the start of 2017.
The fashion house appointed Anomaly Amsterdam as its global agency of record just 10 months ago, rekindling a relationship that had started six years earlier when the creative shop had worked on the brand’s ‘Be Stupid’ Read full story ›
Source: The Drum