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Love Has No Labels geo location game from Ad Council champions diversity and inclusion at PAX West

on Aug 30, 2017 | 0 comments

By Kyle O'Brien

Geo Location

The Ad Council‘s Love Has No Labels campaign is returning to the Penny Arcade Expo in Seattle, (PAX West) September 1-4, one of the largest consumer gaming events in the country, to debut ‘The League of Extraordinary Humans,’ a mobile geo-location game.

The game features a diverse group of everyday heroes fighting for love and inclusion, including competitive gamer Mike Begum, aka ‘BrolyLegs’, transgender advocate Jazz Jennings, and long-distance swimmer Diana Nyad.

Created by Artifact Technologies, the geo-location game will challenge users to rethink bias as they collect digital cards featuring these everyday heroes. Players will receive messages through the Read full story ›

Source: The Drum