By Monica Ho

We all know that the weather can impact our mood. Waking up to sunshine is nothing like looking out the window in the morning to see an approaching storm, whether the view is of a beach or a city skyline.

At the same time, how we react to the temperature can vary depending on where we live (picture a 60 degree day in New York, versus the same weather in California). Wherever people are, weather and location work in tandem to influence how they feel and behave throughout the day.

What if marketers could use the weather to forecast when consumers shop?

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Source: The Drum