By Minda Smiley

The fate of Dos Equis‘ iconic ‘Most Interesting Man in the World’ character is up in the air now that Droga5 has taken over creative reins from longtime agency Havas, but the frontman seems to be safe for now: he’s currently starring in the Heineken-owned brand’s latest campaign to promote its status as the official beer sponsor of the College Football Playoff.

The campaign marks the launch of the brand’s ‘Seach for The Most Interesting Fan’ effort. Throughout football season, Dos Equis will be encouraging college football fanatics to use the hashtag ‘#MostInterestingFanSearch’ to show why they’re the Read full story ›

Source: The Drum