KFC China has launched a playful campaign targeting China’s hip Gen Z girls as it promotes a new non-alcoholic cocktail drink.
The Mojito Girl drink, which is a mixture of raspberry and rum flavour, is being marketed to China’s young women who want to have fun, without drinking alcohol.
To promote the new drink, KFC and its advertising agency McCann Worldgroup Shanghai enlisted famous Chinese model Xing Lu, also known as Ruka Xing.
In a playful ad, created by popular Japanese director Tsuyoshi Taniyama, Mojito Girl shares her thoughts and feelings about how she can have fun without consuming alcohol.
McCann Shanghai’s group creative Read full story ›
Source: The Drum
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