Like other football clubs, AS Roma announced the arrival of a new player this week with the now customary transfer unveiling video on Twitter. Unlike other clubs, the Italian giants’ effort featured Katy Perry, a singing lion and a goat playing chess. Patrick Schick, the striker signed in a club record deal, did not appear once.
This is the latest in a series of increasingly bizarre and wildly popular videos that the Serie A side have released to announce their new recruits during the summer transfer window. As Paddy Power tweeted this week: “Roma’s media team are on the ‘shrooms and Read full story ›
Source: The Drum
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