The summer 2017 transfer window will be remembered for Paris Saint Germain’s quarter of a billion dollar acquisition of Neymar Jr but this media-dominating circus has also been noteworthy for clubs’ experimentation with social video, creating a rich tapestry of storytelling around the comings-and-goings of footballers.
Social video is an increasingly valuable commodity in football, so much so that Manchester City will be leveraging it in sponsorship negotiations going forward. This summer, it has become the most compelling format in which football transfers have been announced.
The reason a slew clubs have embraced social video to Read full story ›
Source: The Drum
Industry News