Stein IAS director, Tom Stein, claims that, despite buoyant optimism within the industry, the one thing on business to business (B2B) marketers mind’s right now, is the “volatility and uncertainty” that exists and is driven by Donald Trump.
Bouyant B2B marketing out-trumps economic negatives
According to Stein: “There is a general optimism in B2B that borders on buoyancy. There is tremendous energy and innovation all around; the B2B sector is both in a strong place and gaining in strength”
Stein’s view is based on his participation in large B2B marketing events in Chicago, New York, San Francisco, London and Read full story ›
Source: The Drum
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