Entertainment group Global is marking 25 years since the launch of Classic FM with a campaign that highlights how most people are moved by orchestral music, although they may not have a clue what the tracks they love are called.
‘You May Not Know The Name, But You Will Know The Music’ was created for Global by Mr President. The campaign comprises out of home and a cinema ad, which is soundtracked by world-famous classical pieces such as Gershwin’s Rhapsody in Blue and Rossini’s William Tell Overture.
As the pieces play, typography describes the mood, memories and scenes they Read full story ›
Source: The Drum