By Ben Callis

Altogether now: Vorsprung durch Technik. Audi‘s mantra since the 80s. It doesn’t matter what it means, it’s mainly meant to sound German and cool – but it does have a meaning: progress through technology. The funny thing is, it’s in danger of looking bitterly ironic. Audi, and other large automakers like them, are at risk of being left out in the cold, and precisely because of technology. So, what will it mean to be a car brand in a world where people don’t drive anymore?

According to J.G. Ballard, renowned car enthusiast (and author of Crash), “the key image Read full story ›

Source: The Drum