Scottish broadcaster STV has posted a 26% drop in profits and a 3% slide in revenue for the first half of the year, but said it remains on track to deliver on its revenue diversification strategy in 2018 to offset a “challenging” advertising market.
The broadcaster has the benefit of having national (represented out of London) and regional (represented out of Scotland) advertisers. This means losses suffered in the national ad market – where ITV represents the business as a sales house – were partially offset by a “positive” performance in the Scottish ad market, chief executive Rob Woodward Read full story ›
Source: The Drum
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