By Danielle Gibson

When it comes down to it, digital and traditional out of home (OOH) are completely separate elements, according to MediaCom UK‘s head of OOH trading.

Posters on billboards that are up for a couple of weeks at a time do a fantastic job of the classic OOH deliverables; quick coverage and viewability, but with digital you need to be thinking right outside of the box.

says you can expect to buy digital and traditional OOH and expect them to do the same job

explains that you can’t just take two weeks’ worth of digital and 96 sheets, they Read full story ›

Source: The Drum