With some of the internet’s largest media owners issuing refunds for fraudulent traffic, The Trade Desk and White Ops have entered a pact that will see the pair identify fraudulent traffic before it is purchased.
Ad fraud is a problem that will cost advertisers over $16bn this year, according to report, with the pair claiming this “landmark” agreement is differentiated from previous efforts to tackle online ad fraud. This is because both parties aim to ensure there is a human being on the other end of every ad impression served by the demand-side platform (DSP).
This will involve the Read full story ›
Source: The Drum
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