In the latest episode of You Couldn’t Make This Crap Up, The Drum’s contributing editor and Google’s creative lead in The Zoo EMEA, Patrick Collister discloses why the Milk Marketing Board picked on Accrington Stanley in its memorable Ian Rush ad and the story behind Heineken’s iconic ‘the water in Majorca‘ work, explaining how the best ideas tend to come when disaster strikes.
After carefully planning a Heineken commercial about earning ‘street cred’, agency Lowe planned to include the classic line from My Fair Lady “The rain in Spain falls mainly Read full story ›
Source: The Drum
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