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Business on the Move: Diesel, Carlsberg, Converse and more

on Sep 1, 2017 | 0 comments

By Jessica Goodfellow

Welcome to The Drum’s Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Account wins

Diesel has selected Publicis Italia as its new global marketing agency less than a year after handing the business to Anomaly Amsterdam.

The Drum understands that there was no competitive pitch process. Publicis Italia was appointed after the agency worked with the brand on a project at the start of 2017.

Carlsberg chose IPG Mediabrands’ media agency Initiative to handle its global media planning and buying following a competitive pitch. The incumbent on the account was OMD, which has worked with Read full story ›

Source: The Drum