Specsavers has taken its famous ‘should’ve gone to Specsavers‘ strapline in its new drive to promote free hearing tests.
Created by its in-house creative agency, the spot is set in the Arctic and sees a comical mistake similar to its previous ads however this time the push is for hearing rather than eyesight.
The 30-second short sees a rugged looking scientist set up in a remote part of the world doing research awaiting his requested supplies with only a square of cheese left in the fridge.
However upon opening the large delivery he has been long anticipating, he is finds a Read full story ›
Source: The Drum
Industry News