The Engine Group has restructured to function around four new business units as it looks to “leverage the collective firepower” of its agencies and consultancy brands.
It mirrors the restructure of fellow holding group Publicis, which in 2015 broke down its disciplines into four “solutions hubs” under a model it dubbed ‘Publicis One.’
Engine will now similarly operate under four business units: Engine Creative & Content, Engine PR & Activation, Engine Digital Transformation, Data and Insight and Engine Media.
However, the individual agency and consultancy brand names will be retained.
The first, Creative & Content, will be led by Matt Edwards, chief Read full story ›
Source: The Drum
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