House of Fraser‘s carousel of marketing leads has turned again, with chief customer officer David Walmsley departing after just 12 months in the role. The retailer said Paddy Earnshaw will up his responsibilities in the position of chief marketing officer.
Walmsley joined the retailer from M&S in August 2016, inheriting what he referred to as “theoretical” marketing strategy and a “confused” definition of the House of Fraser brand.
He replaced Andy Harding, who similarly quit after just one year in the chief customer officer role. Now interim chief customer officer at Mothercare, Harding was behind the Read full story ›
Source: The Drum
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