As a result of heavy mobile investment, Digital ad spend in six Southeast Asia cities – namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam – will increase by double digits in 2017 and 2018, according to eMarketer.
Mobile ad spend will surpass $2.20bn and account for nearly 69.0% of digital ad expenditures by 2021, the report stated. Indonesia, Philippines and Vietnam will see the strongest growth in mobile ad spending bolstered by heavy smartphone adoption among the countries in Southeast Asia. Indonesia will increase outlays by 80.0%.
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Source: The Drum
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