As advertisers and marketers take to New York City this week, Gatorade used its AdWeek New York time to announce its first scripted series and a partnership with multi-channel network, Awesomeness, who will create the content.
In a six-episode series called Versus, the series will feature girl lacrosse players, with the hope of creating a compelling story and supporting young women in sports.
During the session, titled “Creating Content to Inspire a Generation,” Kenny Mitchell, head of consumer engagement at Gatorade, brought attention to the company’s research and the statistic that girls, ages 7-18, quit sports at a rate of Read full story ›
Source: The Drum
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