By Danielle Long

Holiday Inn China has launched a campaign crafted entirely of real experiences of its guests and staff.

The Moments of Joy campaign features Chinese travellers and Holiday Inn staff sharing their experiences of the brand from China and abroad.

The campaign kicks off with an ad featuring the story of a long-standing Holiday Inn customer, Kong Jia, who has been a member of the group’s IHG Rewards Club for 23 years. A short film tells the story of Jia and the Kong family as they share their travel experiences.

The campaign also includes an out-of-home component including a 3D ‘Smile Sofa’ installation at Read full story ›

Source: The Drum