‘Send in the clowns’ demands Audi in its latest spot from BBH London, which juxtaposes the buffoonery of a circus troupe with the elegant technologies of the auto brand’s models.
Directed by Ringan Ledwidge, the ad follows a variety of harlequins as they navigate the roads with disastrous consequences to a reimagined version of Send in the Clowns by Stephen Sondheim.
As the colourful gang speeds down hills in reverse and cuts up traffic in a lipstick-related rear view mirror incident, Audi’s cars employ their various technologies – such as cross traffic assist and pre sense city warnings – to Read full story ›
Source: The Drum
Industry News