Watford Football Club Ladies’ latest sponsor isn’t a soft drinks giant or a telecoms brand but creative agency Creature, which hopes the deal will tangibly validate its mantra of ‘intelligent misbehaviour’.
The staunchly independent Creature joins the likes of Fitness 4 Less and Metro Printing on the club’s sponsor wall for the 2017-18 season. While it’s presumably immaterial to Watford where their cash flow comes from, it’s certainly an offbeat decision for any agency to get into the sponsorship game as a brand in itself.
“We quite like doing things that you wouldn’t normally expect an advertising agency to do,” Read full story ›
Source: The Drum
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