By James Lester

“So you just pay £50 to kick a pretend ball about?”

Those who don’t understand the beautiful game’s appeal will never grasp Fifa. But for football fans – and even casual onlookers – the annual launch is a monumental event in the calendar. Its launch ad campaign from Adam&Eve showcases its cultural significance how it transcends fans, brands, and players.

The Premier League buzz is insane. Whether you’re opening a newspaper, switching on the TV or casually flicking Twitter open on any given evening, football has never been more culturally prominent in our country. Fifa as Read full story ›

Source: The Drum