By Phil Hilton

We didn’t see free print for what it was when we launched our first title. We thought ourselves rather clever, black-roll-neck-owning media professionals, but trust me when I say, we had no idea.

We sensed the internet was coming, but we didn’t know it would come via our phones, via social media, that it would decimate the newsstand. But more than all that, we didn’t understand the entirely new relationship a magazine could have with its readers, when they take it from a street vendor’s hand without payment. Free print wasn’t a new way of presenting old content, it Read full story ›

Source: The Drum