By Kyle O'Brien

Software solutions giant SAP is debuting a new commercial as part of its ‘Run Simple’ campaign, and it features a dapper Clive Owen in numerous settings while “thinking about thinking.”

The spot, Let’s Do This,’ features Owen talking about all the smart “thinking” technology in just about everything, from thinking planes, cars, phones and even toasters (where Owen shows up seemingly unannounced in a couple’s kitchen).

The work, according to a release, is based on the insight that businesses are overwhelmed in a sea of data and paralyzed with the inability to take action. SAP, according to the ad, can “turn Read full story ›

Source: The Drum