Amazon’s first live NFL game was watched by an average of 372,000 viewers on Thursday night, beating Twitter’s figures from last season but still well down on TV.
The streaming audience for Green Bay Packers’ 35-14 victory over the Chicago Bears was dwarfed by the 14.6 million viewers who tuned in on television.
But Amazon’s first foray into Thursday night football did see an improvement on the average 266,000 viewers who watched Twitter’s streams in the same slot last season.
And it was up on the 243,000 who watched Twitter’s first Thursday night game, an albeit less appealing matchup between the Read full story ›
Source: The Drum
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