By Kyle O'Brien

Stand Up to Cancer (SU2C) unveiled a new public service announcement (PSA) campaign during game 4 of the World Series.

In collaboration with Major League Baseball, the PSA, titled ‘Whatever It Takes,’ features Major League players and moments from MLB’s Championship Season that underscore the message that the end of the fight against cancer is unlikely to come from a single “home run,” but rather will be the result of numerous and smaller yet meaningful scientific advancements that keep the fight moving forward.

Continuing a tradition that launched in 2011, the spot featured a moving tribute – the ‘SU2C Placard Read full story ›

Source: The Drum