There was a generous helping of schadenfreude recently when ‘Wi-Fi connected cold press juice manufacturer’, Juicero, went into receivership after raising over $120m in VC funding from investors including Google Ventures.
It turned out the $400 juicer did little more than squeeze a packet of fruit at the same pressure as a hand.
Juicero was a tech solution to a non-existent problem.
While Juicero was creating solutions where there are no problems, the ad tech industry is creating complex technology problems and then proposing even more complex solutions.
In the annual NewBase survey of marketing priorities the importance placed on ad Read full story ›
Source: The Drum
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