By Danielle Long

Starbucks Indonesia is encouraging women to break their silence about breast cancer in a bid to generate awareness of the disease in a new campaign.

The #pinkvoice campaign aims to shine a light on Indonesia’s conservative culture, where many find it taboo to discuss the disease. This silence is resulting in sufferers accessing treatment too late, and not getting the support they need.

Starbucks has collaborated with a local non-profit organisation, “Love Pink Indonesia” and McCann Workgroup Indonesia to create the campaign, which is running on Instagram, YouTube and Facebook and features Indonesian actress and advocate of breast cancer awareness, Read full story ›

Source: The Drum