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Alcohol marketer Constellation Brands goes to pot with marijuana drinks push

on Oct 30, 2017 | 0 comments

By John Glenday

Constellation Brands, the US marketer best known for its promotion of Mexican beer brand Corona, is to diversify into the marijuana market after taking a 9.9% stake in Canopy Growth Corp.

This marks a significant change in emphasis for Constellation Brands, which focusses on the beer, wine and spirits market, by marrying the best of both to create a new line of cannabis infused alcoholic drinks.

Any new product lines will be limited solely to the Canadian market for the foreseeable future however as Constellation Brands has vowed not to release any pot products Read full story ›

Source: The Drum