The Drum’s Creative Work of the Week for the last week of October is We Are Social‘s series for First Direct starring comedian Diane Morgan, who is challenged to step out of her comfort zone and try and host of new things.
Created for social, the comical campaign sees Morgan try her hand at falconry, acupuncture and buggy workouts, focusing on her internal struggle between sticking to what she knows and wanting to try new things.
It supports First Direct‘s ongoing brand awareness initiate, which hopes to encourage people to take ‘first steps’ and release Read full story ›
Source: The Drum
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