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KFC India introduces its new range of 'burgers without buns' with short digital films

on Oct 30, 2017 | 0 comments

By Taruka Srivastav

KFC India unveiled two engaging short digital films to introduce its new range of burgers.

The 15 second films conceptualised by Ogilvy India aims to engage the viewers with the question “Ever imagined a burger without a bun?” It then introduces its new all chicken burger without bun. To explain what happened to the bun, the film ends with people using the bun as funny props – bunny ears and eye masks.

Lluis Ruiz Ribot, chief marketing officer, KFC India said: “KFC Double Down is a burger like no other. With the digital film, we wanted to highlight our Read full story ›

Source: The Drum