UK ad expenditure is up a record 3.7% to £10.8bn during the first half of 2017 and it is largely being driving by digital investment, which represents more than half of spend across the industry.
Since the Advertising Association and WARC started measuring ad expenditure in 1982, the first half of 2017 is a record period of growth. This has led to a raised projection of 3.1% growth for the year, an estimated expenditure of £22bn.
Digital, which is defined as internet and digital out of home (DOOH) works, made up 54% of all spend, racking up £5.8bn. Read full story ›
Source: The Drum
Industry News