Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Huawei's mobile AI technology is key to its GDPR preparations

on Oct 31, 2017 | 0 comments

By Rebecca Stewart

With one in seven companies still unprepared for GDPR, Huawei is in the enviable position of having a “three pillar” plan to safeguard itself ahead of the May deadline.

The Chinese electronics giant not only wants to be compliant but to to set a new standard for how things should be done, according to the company’s chief marketing office for Western Europe, Andrew Garrihy.

The multi-pronged strategy covers three specific areas: design processes, business operations and, crucially, its hardware.

Having already curbed the iPhone’s momentum in China, Huawei is now the world’s number three smartphone brand behind Apple Read full story ›

Source: The Drum